Terms & Conditions

1. INFORMATION ABOUT US

These Terms and Conditions (“Terms”) govern access to and use of The Growth Experts platform (“TGE”, “the Platform”, “we”, “us”, “our”), operated by The Growth Experts Limited, a company registered in England and Wales under company number 15487522, whose registered office is at 30 Lychgate Close, Burbage, Leicestershire, LE10 2ES (“We”). The Platform is built and operated using technology from Insightflow ([Insightflow legal entity, if different]), which may act as a data processor on our behalf as described in our Privacy Policy.

By creating an account, purchasing a subscription, or otherwise using the Platform, you (“you”, “User”, “Customer”) agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you confirm you have authority to bind that entity, in which case “you” refers to that entity. Questions about these Terms can be sent to support@thegrowthexperts.co.uk.

2. Changes to These Terms and Access to the Platform

We may update these Terms from time to time, for example to reflect changes in the Platform, our sub-processors, or the law. We will give you at least 30 days’ notice of any material change by email or in-Platform notice. Continued use of the Platform after a change takes effect constitutes acceptance of the updated Terms.

We aim to keep the Platform available at all times, but we do not guarantee uninterrupted access, and may suspend, withdraw, or restrict availability of all or part of the Platform for business or operational reasons, including maintenance, security, or changes to our sub-processors.

3. Definitions

Account: the registered user profile through which you access the Platform.

Content: articles, courses, templates, dashboards, personalised reports, and other materials made available through the Platform.

Expert Advisors: vetted, independent third-party professionals who provide human advisory services facilitated through the Platform, engaged under a separate agreement as set out in clause 5.

AI Advisors: the artificial intelligence features of the Platform that generate guidance, analysis, and conversational responses using large language models and related AI services.

AI Usage: a monetary allowance of included use of the AI Advisor features, allocated with a Subscription or purchased separately as a Top-Up, and consumed at the actual underlying cost of each interaction as set out in clause 9.

Subscription: a recurring paid plan giving access to a defined tier of Content, features, and included Tokens.

Top-Up: an additional, one-off purchase of Tokens beyond those included free as part of a Subscription.

Growth Guarantee: the guarantee described in Schedule 1, offered on the terms set out there.

Your Content: any information, data, or materials you submit to, or generate using, the Platform, including business, financial, and personal data about you, your business, or your employees.

4. The Service

The Platform provides SME leaders and sole traders with a blended advisory experience combining:

  • AI Advisors accessible via chat, which learn about you and your business over time to provide increasingly personalised guidance (see clause 11 and our Privacy Policy for how this works);
  • a library of Content, including guides, dashboards, and personalised reports; and
  • access to human Expert Advisors, facilitated through the Platform but engaged under separate terms (clause 5).

The specific Content, features, and AI Usage allowance available to you depends on your Subscription tier, as described on the Platform at the time of purchase.

4.1 Not Regulated Advice

Guidance provided by AI Advisors and Expert Advisors is general business guidance. It is not a substitute for regulated financial, legal, tax, or accountancy advice, and should not be relied on as such. Where a decision has legal, tax, regulatory, or significant financial consequences, you should obtain advice from an appropriately qualified and regulated professional before acting. We do not warrant that any guidance is complete, accurate, or suitable for your specific circumstances.

4.2 Disclaimer of Endorsement

References to third-party products, services, or websites within the Content, and opinions expressed by other users, Expert Advisors, or contributors, do not constitute our endorsement. We do not guarantee the accuracy, relevance, timeliness, or completeness of any third-party or linked information, and we are not responsible for the content of any site we do not operate.

5. Expert Advisors

Expert Advisors are independent, vetted third-party professionals, not our employees, agents, or partners. Their engagement, scope of work, and billing (where charged separately from your Subscription) are governed by the terms of engagement with our vetted Experts under our Expert Advisor agreement, under which we act as a facilitator/introducer connecting you to that Expert advice.

We are not responsible for the professional advice given by an Expert Advisor, and nothing in these Terms makes us liable for their acts or omissions, save to the extent required by law.

6. Eligibility and Your Account

This service is exclusively for business users. Consumers are not eligible to use the service.

  1. You must be at least 18 years old and have authority to act for the business you represent.
  2. You are responsible for the accuracy of information you provide and for maintaining the confidentiality of your login credentials.
  3. You must notify us promptly at support@thegrowthexperts.co.uk if you become aware of any unauthorised use of your Account or any other breach of security.
  4. You are responsible for all activity that occurs under your Account, whether or not authorised by you, except to the extent caused by our breach of these Terms.

7. Security

We monitor the Platform to protect its security and that of our users, and by using the Platform you consent to such monitoring. You must not attempt to gain unauthorised access to the Platform or any account, system, or network connected to it, probe or test its security, introduce any virus, malware, or other harmful material, or otherwise interfere with its normal operation. We may suspend or terminate your Account immediately if we reasonably believe you have breached this clause.

8. Subscriptions, Fees, and Payment

8.1 Plans and Billing

  • Subscriptions are offered on a monthly or annual billing cycle, at different tiers, as described on the Platform at the point of purchase.
  • Subscriptions renew automatically at the end of each billing period at the then-current price, unless cancelled in accordance with clause 10 before the renewal date.
  • Payments are processed via Stripe, through our MemberPress-based billing system. You authorise us (via our payment processor) to charge your chosen payment method for all Subscription fees and Top-Ups.
  • All fees are shown exclusive of VAT unless stated otherwise; VAT will be added at the applicable rate where chargeable. We reserve the right to amend our fee structure from time to time; current fees are always shown on the Platform’s sign-up page.

8.2 Price Changes

We may change Subscription pricing from time to time. We will give you at least 30 days’ notice of any price increase that affects your then-current Subscription, by email or in-Platform notice. If you do not agree to the new price, you may cancel before it takes effect in accordance with clause 10; continued use after the new price takes effect constitutes acceptance.

8.3 Failed Payments

If a payment fails, we will attempt to notify you before suspending your Account. Following that notification, you will have seven working days to bring your payment up to date; if this is not done within that period, we will suspend your Account and access to the Platform until payment is successfully taken.

9. AI Usage and Top-Ups

  • Each Subscription tier includes a defined monetary allowance of AI Usage per billing period, covering your use of the AI Advisors and related AI, voice, and speech-to-text features. AI Usage is metered and charged on the basis of the actual underlying cost we incur from our AI, voice, and speech-to-text providers for each interaction, so the amount of your allowance consumed by any given interaction will vary depending on its complexity and the services it uses.
  • You may purchase additional AI Usage as a Top-Up at any time, charged on the same cost basis and at the rate shown on the Platform at the time of purchase.
  • Unused AI Usage allowance (whether included in your Subscription or purchased as a Top-Up) rolls over into the following billing month, provided your Subscription remains active and in good standing.
  • If your Subscription is cancelled, downgraded, or lapses, any unused AI Usage allowance is forfeited seven working days after cancellation, downgrade, or lapse takes effect.
  • AI Usage allowance has no cash redemption value, cannot be exchanged for cash, and cannot be transferred between Accounts.
  • We reserve the right to set fair-use limits on AI Usage consumption to prevent abuse of the Platform, and will notify you if such limits apply to your use.
  • Because AI Usage is charged on the basis of our underlying provider costs, the rate at which AI Usage is consumed may change if those underlying costs change. We will give you at least [confirm notice period for AI Usage rate changes — defaulted to 30 days to match clause 8.2, but you may want a shorter period here since it tracks third-party provider pricing you don’t control] notice of any such change by email or in-Platform notice before it takes effect, save that we may pass on an underlying provider price change with immediate effect where we are ourselves given less notice by that provider, in which case we will notify you as soon as reasonably practicable.

10. Cancellation and Refunds

10.1 Cancelling Your Subscription

You may cancel your Subscription at any time via your Account settings or by emailing support@thegrowthexperts.co.uk. Cancellation takes effect at the end of your current billing period; you will retain access to your Subscription tier until that date, and no further payments will be taken thereafter. On cancellation, you must delete any Content you have downloaded from the Platform.

10.2 No Refunds

Except as set out in the Growth Guarantee (Schedule 1) or as required by law, fees already paid are non-refundable, including where you cancel part-way through a billing period, do not use your full AI Usage allowance, or do not use the Content or Expert Advisor access available to you. 

10.3 The Growth Guarantee

Certain Subscription tiers include the Growth Guarantee, on the terms set out in Schedule 1 to these Terms.

11. Your Content and Data

Our collection, use, storage, and sharing of personal data (including Your Content) is described in full in our Privacy Policy, which forms part of these Terms. In summary:

  • The Platform uses memory of your prior interactions to personalise the guidance you receive. This may include confidential information about your business and, where you choose to share it, information about your employees.
  • Your Content is visible to the AI Advisors and to the Expert Advisors supporting you, for the purpose of providing you with advice and guidance.
  • Your Content is not used to train or fine-tune AI models; it is used at the point of generating a response to you (“inference”) only.
  • You may request a copy of the data we hold about you, or request its deletion, at any time — see our Privacy Policy for how.

You are responsible for ensuring you have the right to share any third-party personal data (for example, about employees or customers) that you submit to the Platform, and for informing those individuals as required by applicable data protection law.

12. Acceptable Use

You agree not to:

  • use the Platform for any unlawful purpose, or to submit content that is defamatory, infringing, or unlawful;
  • attempt to reverse-engineer, scrape, or extract the underlying AI models, prompts, or training methodology;
  • submit another individual’s sensitive personal data without a lawful basis for doing so;
  • resell, sublicense, or provide access to the Platform to any third party without our prior written consent;
  • use automated means to access the Platform outside of the interfaces and APIs we provide; or
  • attempt to circumvent AI Usage metering or usage limits.

We may suspend or terminate your Account for material or repeated breach of this clause.

13. Intellectual Property

All Content, software, AI models, trademarks, and other materials that make up the Platform (excluding Your Content) are owned by us or our licensors and must not be copied, modified, published, transmitted, transferred, sold, reproduced, or used to create derivative works without our permission. We grant you a non-exclusive, non-transferable licence to access and use the Platform and Content for your own internal business purposes during your Subscription. You retain ownership of Your Content, and grant us a licence to use it to provide, maintain, and improve the Platform for you, as described in the Privacy Policy.

14. Free Services

From time to time we may make certain Content available free of charge, without requiring a Subscription (for example, blog articles, guides, or newsletters) (“Free Services”). Free Services are provided for general information only, create no contract between you and us, and we accept no liability in connection with them. We may withdraw or change Free Services at any time without notice.

15. Confidentiality

Each party will keep confidential any non-public information disclosed by the other in connection with the Platform, and use it only to perform its obligations under these Terms, except where disclosure is required by law or to our sub-processors and Expert Advisors as needed to provide the Platform to you.

16. Liability

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot lawfully be limited or excluded.

Subject to the above, our total aggregate liability to you arising out of or in connection with these Terms and your use of the Platform, whether in contract, tort (including negligence), or otherwise, is limited to the total fees paid by you to us in the 12 months immediately preceding the event giving rise to the claim.

We are not liable for indirect or consequential losses, including loss of profits, revenue, business opportunity, or goodwill, save where such loss is a direct and foreseeable result of our breach. Nor are we liable for any loss or damage caused by a virus, denial-of-service attack, or other technologically harmful material that may infect your equipment as a result of your use of the Platform, where this is outside our reasonable control.

We are not liable for the acts, omissions, or advice of Expert Advisors, who act as independent professionals (see clause 5), nor for decisions you make in reliance on AI Advisor guidance (see clause 4.1).

17. INDEMNIFICATION 

You agree to defend, indemnify, and hold us and our affiliates and our and their respective officers, directors, employees, agents, successors, licensees, licensors, and assigns harmless from and against any damages, liabilities, losses, expenses, claims, actions, and/or demands, including, without limitation, reasonable legal and accounting fees, arising or resulting from: (i) your breach of this Authorized User Agreement; (ii) your misuse of the Portal or the Services; and/or (iii) your violation of any third-party rights, including without limitation any copyright, trademark, property, publicity, or privacy right. We shall provide notice to you of any such claim, suit, or proceeding and shall assist you, at your expense, in defending any such claim, suit, or proceeding. We reserve the right to assume the exclusive defense and control (at your expense) of any  matter that is subject to indemnification under this section. In such case, you agree to cooperate with any reasonable requests assisting our defense of such matter.

18. Support

Support is available by emailing support@thegrowthexperts.co.uk. To help us resolve your queries and improve the Platform, interactions between you and us — including calls, emails, and live chat — may be recorded. Any feedback or suggestions you provide about the Platform may be used by us to improve our products and services, without obligation or compensation to you.

19. Term and Termination

These Terms apply from the date you first accept them until your Subscription ends. We may restrict, suspend, or terminate your Account immediately, in our sole discretion and with notice where reasonably practicable, if you materially breach these Terms, fail to pay fees when due, or if we reasonably believe your use of the Platform poses a risk to us, other users, or third parties. On termination, your right to access the Platform ends immediately; clauses relating to fees already due, liability, confidentiality, and intellectual property survive termination.

20. General

  • Assignment: You may not assign or transfer your rights under these Terms without our consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
  • Severability: If any provision of these Terms is found unenforceable, the remaining provisions continue in full force.
  • Force majeure: Neither party is liable for delay or failure to perform caused by circumstances beyond its reasonable control.
  • Entire agreement: These Terms (together with the Privacy Policy and any Schedule) constitute the entire agreement between you and us regarding the Platform, superseding prior agreements on the same subject.
  • Third-party rights: A person who is not a party to these Terms has no right to enforce them under the Contracts (Rights of Third Parties) Act 1999.

21. Governing Law, Jurisdiction, and Compliance with Applicable Laws

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising out of or in connection with these Terms, save that consumers resident elsewhere in the UK may bring proceedings in their home jurisdiction where mandatory law so requires.

The Platform is operated from England. We make no representation that the Platform, or any Content on it, is appropriate or available for use in locations outside the United Kingdom. If you access the Platform from outside the UK, you do so on your own initiative and are responsible for compliance with local laws.

Schedule 1 — The Growth Guarantee

Where your Subscription tier includes the Growth Guarantee, we will [state the remedy here — e.g. refund all Subscription fees paid during the qualifying period — the current site names the qualifying criteria below but never states what you actually get if they’re met], provided that, throughout the qualifying period of 12 months from the start of your Subscription, you have:

(a) logged in to the Platform at least once in every calendar month;

(b) completed (and, where assessed, passed) all learning and development Content made available to you as part of your Subscription;

(c) not reduced your business’s overall headcount at any point during the qualifying period; and

(d) completed all scheduled sessions with your assigned Expert Advisor(s), and can evidence that the recommendations given have been implemented.

To make a claim under the Growth Guarantee, you must contact us at support@thegrowthexperts.co.uk within 30 days of the end of the qualifying period, together with evidence that the criteria above have been met. We may reasonably request supporting evidence (for example, login records, course completion records, headcount confirmation, or records of implemented recommendations) before processing a claim.

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