We are spending quite a lot of money on marketing the business and have fairly recently started to use online and social media sectors to push our products – all hard goods. We are finding it very difficult to establish just what the best route would be for our stuff and would like some advice please.

Topic: Marketing – Social Media

Answer:  Without knowing a little more about your products and sector (or services and sector) it is difficult to be specific about what areas you should be considering to promote and advertise your products – may I suggest that you have a look at the Online Marketing video course on The Growth Experts platform which will give you some great advice on what social media platforms can and can’t deliver and where they might fit your operation. Once you determine what media or platforms to use make sure that you Test and Measure what each is actually doing for you. With Marketing and Promotion it is so easy to spend a lot of money delivering very little so you must ‘key’ or ‘code’ responses you get from potential customers to evaluate which are the most productive for you. It might be Social Media, it might still be print promotion or a combination and by testing and measuring you will find out what works and what doesn’t without throwing everything at it. Hope this helps.