Introduction
Who’s it for?
The Owner/ Managers who want more business leads and their Marketing Team who want to pick up some smart techniques to generate more people interested in doing business with the company. Perfect also for trainee marketing managers.To have a successful business you need to know which ‘channels’ speak best for you and your products or services. These channels need to speak eloquently and persuasively on your behalf to your target market.
In this series we will review many of the channels that might be available to you to generate interest in your business. We will try to help you evaluate which channels might give you the best return for your money. We’ll help you create a lead generation implementation plan so that the channels that you decide to use help you achieve your lead generation goals better than you could imagine.
But what exactly is a ‘channel’? It has a number of meanings but here it is used in the sense of a ‘means of communication’ or a ‘path of communication’. A lead generation channel then, is any method, medium or vehicle you use to communicate your lead generation message. It is how you broadcast your promise to your target market.
There are many types of channels available to you and new variations are being created all of the time. Social Media, Print, Websites, Radio, TV, Direct Mail, Display Advertising and ‘word of mouth’ referrals from existing customers.
We’ll help you navigate this ‘minefield’ in this series.
- Choosing the right Channel
- Benchmarking Channels
- Channel Selection
- The Plan
- False Precision and Changing Channels
- Application of Lead Generation Principles – Reaching Target Market with Impact
- Application of Lead Generation Principles – Reaching Target Market with Impact (2)
- Conclusions